A new long-distance multi-day cycling adventure for Suffolk was officially launched on Friday 22 March in Bury St Edmunds, with the potential to grow cycle tourism locally, and with visitors from across the UK and Europe.

The Wolf Way is a 248 mile cycling adventure that winds its way around Suffolk’s best bridleways, byways, gravel tracks, cycle paths and quiet back lanes. The route captures the best of Suffolk’s landscape, history, culture and attractions, sharing with the rider Suffolk’s stories, beautiful locations and hidden gems.

The Wolf Way takes its name from the protector of St Edmund, whose legacy echoes around the whole of Suffolk and East Anglia in place names, monasteries and monuments.

The route was created by two local cycle enthusiasts, Chris Bower and Sharon Calton who have spent the past year designing and testing the Wolf Way route, and developing a range of alternative sections, or “Cubs” so that all levels of rider can experience a cycling adventure in Suffolk.

A small group of partners and media reporters joined Chris and Sharon at the launch on Friday (22 March) on a short 9-mile taster route around Bury St Edmunds nicknamed “the Wolverine”.

Chris Bower commented:

“We want to encourage local residents and visitors to be more active and explore and learn more about the fantastic Suffolk countryside, and towns and villages. Cycling the Wolf Way can be a challenge, or a more leisurely pursuit, completed over a short break or taking time with the family and visiting sections throughout the year.”

Supported by Suffolk Growth, Cycling UK and Suffolk County Council, the organisers are already seeing interest from cycle tourists domestically and visitors from Europe. Cycle tourism is a growing market, and Suffolk has built a wonderful cycle-friendly reputation on the back of hosting the Tour of Britain and Women’s tour races. The Wolf Way creates a year-round opportunity to engage that market, as well as serving local communities as day visitors.

Richard Hunt, from the Suffolk Growth Partnership, explained the importance of the Wolf Way to local businesses.

“ The Wolf Way helps visitors explore the county, taking time to stay, eat and drink, and visit the many destinations and attractions on the route, and we’re calling for visitor economy businesses to get involved and make the most of this opportunity.”

The Wolf Way can be viewed on www.thewolfway.org.uk along with downloadable routes and points of interest mapping and storyboards.

Businesses wishing to get involved can find out more and download assets and promotional support here.

All photos taken at the official launch of the Wolf Way on 22 March – credit Simon Lee Photography

Finishing the media ride

Sophie Gordon – Cycling UK

Chris, Sharon and Marcus

Adam Baker, Suffolk County Council